Digital Marketing Specialist (225-723)

As a Digital Marketing Specialist, you will be at the forefront of driving our online presence and engagement. This role is essential to our marketing team, focusing on executing digital marketing strategies that amplify our brand and products. You will work closely with cross-functional teams to develop and implement campaigns across multiple digital channels, driving traffic, engagement, and conversion. Your expertise in SEO, PPC, social media, content marketing, and analytics will be crucial in reaching new audiences and nurturing existing customer relationships. You will have the opportunity to contribute to innovative marketing strategies and measure their success to ensure we stay competitive in the dynamic digital landscape.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels.
• Monitor and optimize website SEO to enhance organic search rankings.
• Manage Pay-Per-Click campaigns to maximize ROI and conversions.
• Create engaging and relevant content for blogs, emails, and social media platforms.
• Analyze digital data to draw key recommendations for performance improvements.
• Collaborate with the design team to develop captivating visuals and graphics.
• Track and report on key performance indicators for all digital campaigns.
• Stay updated with industry trends and incorporate them into innovative marketing efforts.
• Coordinate with cross-functional teams to align marketing strategies with business goals.
• Manage email marketing campaigns to increase brand awareness and engagement.
• Engage with online brand communities to enhance customer interaction and loyalty.
• Evaluate competitor strategies to identify opportunities for brand differentiation.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Specialist or a similar role.
• Strong understanding of current digital marketing trends and best practices.
• Proficient in using Google Analytics, AdWords, and other digital marketing tools.
• Excellent written and verbal communication skills with attention to detail.
• Ability to analyze data and translate it into actionable marketing strategies.
• Experience in managing social media platforms and engaging diverse audiences.