Digital Marketing Executive (225-826)

A Digital Marketing Executive is responsible for devising strategies to drive online traffic to the company's website and enhancing brand presence on the digital platform. They are crucial in planning, executing, and optimizing digital campaigns across various channels such as social media, email, search engines, and display advertising. This role involves managing the company's online reputation, analyzing metrics to improve performance, and creating content that aligns with the business objectives. An effective Digital Marketing Executive stays updated with the latest trends in digital marketing, possess strong analytical skills, and collaborates with other departments to contribute to the company's overall growth and success in the digital space.

Responsibilities

• Develop and implement digital marketing strategies to enhance online presence and traffic.
• Manage and optimize various digital marketing campaigns across multiple channels.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Monitor and report on effectiveness of marketing communications to internal stakeholders.
• Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels.
• Review and optimize company website and social media pages for SEO and audience engagement.
• Generate regular reports analyzing campaign performance and deliver insights for improvement.
• Manage the company’s social media channels and develop content strategies accordingly.
• Implement and manage email marketing campaigns to support business objectives.
• Stay up-to-date with the latest digital marketing trends and potential new channels.
• Liaise with external vendors to execute promotional events and campaigns.
• Identify new trends in digital marketing and ensure the company is ahead of the curve.

Requirements

• Bachelor's degree in Marketing, Business, or related field required.
• Proven experience in digital marketing, particularly within an online-focused role.
• Proficiency in content management systems and digital marketing tools and platforms.
• Ability to analyze data and provide evidence-based recommendations for improvements.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Excellent written and verbal communication skills for both conveying and negotiating ideas.
• Proven track record of delivering on traffic, audience, and revenue metrics.