Digital Marketing Executive (225-808)

We are seeking a highly motivated and result-driven Digital Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for developing and executing digital marketing strategies that drive online traffic, enhance brand visibility, and increase customer engagement. You will work closely with cross-functional teams to coordinate digital campaigns, analyze performance metrics, and make informed decisions to optimize ROI. If you have a passion for all things digital and a creative flair, this is the opportunity for you. The ideal candidate will have hands-on experience in digital marketing channels such as SEO, SEM, social media, email marketing, and content creation. Join us in our endeavor to create impactful marketing campaigns that resonate with our audiences and propel our brand to new heights.

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Manage and optimize online marketing campaigns across various digital channels.
• Analyze and report on key performance metrics to evaluate campaign success.
• Collaborate with designers and content creators to produce engaging and informative marketing materials.
• Conduct market research to identify trends and opportunities within the digital space.
• Utilize SEO strategies to improve website visibility and organic search rankings.
• Create and manage social media profiles and campaigns to grow audience engagement.
• Coordinate with the sales team to align marketing efforts with lead generation objectives.
• Manage email marketing campaigns, including creation, segmentation, and analysis.
• Stay up to date with the latest digital marketing trends and technologies.
• Develop and maintain a content calendar to ensure consistent brand messaging.
• Coordinate feedback from internal teams to adapt campaigns based on performance data.

Requirements

• Bachelor's degree in Marketing, Business, or related field required.
• Proven experience in digital marketing, with a minimum of two years’ experience.
• Strong understanding of SEO, SEM, social media, and email marketing.
• Proficient in using analytics tools like Google Analytics to track performance.
• Excellent verbal and written communication skills, with attention to detail.
• Ability to multitask and manage multiple projects under tight deadlines.
• Creative thinker with a passion for digital innovation and marketing strategies.
• Knowledge of web development basics and CMS tools is a plus.
• Strong project management skills and ability to work collaboratively with teams.