Digital Marketing Specialist (225-731)

We are seeking a dynamic and experienced Digital Marketing Specialist to join our innovative marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate should possess a passion for marketing, creative flair, analytical mind, and solid understanding of digital marketing strategies. As a Digital Marketing Specialist, you will collaborate closely with cross-functional teams to meet the company's goals and objectives in a fast-paced environment. If you thrive in a digital landscape and have a proven track record of successful marketing projects, we would love to meet you.

Responsibilities

• Develop and execute digital marketing strategies to ensure company growth.
• Manage social media channels to engage audience and drive traffic effectively.
• Analyze consumer behavior and adjust email marketing campaigns accordingly.
• Collaborate with the design and content teams to create high-quality marketing content.
• Optimize website to improve the user experience and increase conversion rates.
• Use SEO strategies to improve the company’s search engine rankings.
• Measure and report on the performance of digital marketing campaigns.
• Monitor competition and provide suggestions for improvement in marketing tactics.
• Coordinate with external media buying agencies to align marketing efforts.
• Implement and manage PPC campaigns to maximize return on investment.
• Assess new digital marketing trends and provide insights to senior management.
• Ensure the brand message is consistent across all digital marketing channels.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or relevant field required.
• Proven experience as a Digital Marketing Specialist or similar role essential.
• Strong understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google AdWords, and email campaigns needed.
• Ability to analyze data from web analytics and business intelligence tools.
• Excellent communication skills and ability to work in a team collaboratively.
• Up-to-date with latest trends and technologies in digital marketing field.