Digital Marketing Executive (225-905)

The Digital Marketing Executive plays a crucial role in driving the online presence and engagement for a company or brand. This position involves planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. The Digital Marketing Executive is responsible for maintaining a brand's online presence, conducting market research, and analyzing trends to identify new marketing opportunities. They work closely with the marketing team to develop strategies that align with the company's goals and objectives. This role requires a candidate who is not only creative but also data-driven, possessing a strong understanding of current online marketing strategies and best practices. Through their efforts, the Digital Marketing Executive will help enhance brand loyalty and increase the customer base.

Responsibilities

• Develop and manage digital marketing campaigns from concept to execution.
• Manage the creation and publishing of relevant, original, high-quality content.
• Design, maintain, and supply content for the organization's website and social media.
• Plan and monitor the company's social media platforms, engaging with followers.
• Optimize content across all digital platforms to improve visibility and engagement.
• Collaborate with designers to create visually appealing social media graphics.
• Analyze digital marketing analytics to gauge success and report to senior managers.
• Stay up to date with the latest digital marketing trends and best practices.
• Coordinate with the marketing team to enhance advertising strategy efficiency.
• Implement and oversee SEO strategies to enhance web traffic and search engines.
• Conduct market research to determine audience preferences and market trends.
• Manage and oversee various digital marketing channels including emails and ads.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience as a Digital Marketing Executive or similar role required.
• Solid knowledge of website analytics tools and marketing automation software.
• Experience in planning and executing social media strategies with measurable results.
• Strong analytical skills and proficiency in Microsoft Office applications required.
• Excellent verbal and written communication skills for effective marketing strategy communication.
• Creative, with a keen eye for aesthetics and details to support branding initiatives.