Group Marketing Manager - F&B (225-726)

As the Group Marketing Manager in the Food & Beverage (F&B) sector, you will play a crucial role in steering the marketing strategies across our entire portfolio of brands. You will be responsible for developing and implementing original marketing campaigns that enhance brand visibility, improve customer engagement, and drive sales growth across multiple markets. Your expertise and creative insight will help shape the consumer perception of our brands and ensure that all marketing activities align with overall business goals. You must be adept at leading a multi-disciplinary team, syncing marketing efforts with sales and product development, and frequently analyzing market trends to keep our strategies innovative and competitive. This role demands a strategic thinker with a strong grasp of the complexities of the F&B market and consumer behavior.

Responsibilities

• Develop and execute comprehensive marketing strategies for diverse F&B brands globally.
• Collaborate with product development teams to align marketing efforts with product launches.
• Analyze market trends to predict consumer needs and adjust marketing plans accordingly.
• Lead and inspire a diverse team of marketing professionals to achieve strategic goals.
• Create and manage marketing budgets to ensure campaigns are cost-effective and impactful.
• Monitor and report on the effectiveness of marketing campaigns using key performance metrics.
• Ensure brand consistency across all marketing channels and communications.
• Conduct competitor analysis to remain competitive and innovative in the marketplace.
• Collaborate cross-functionally with sales and operations to maximize campaign success.
• Develop strategic partnerships with external agencies and vendors for collaborative marketing efforts.
• Create innovative advertising strategies to enhance brand visibility and consumer engagement.
• Continuously explore and implement the latest marketing technologies and platforms.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• Proven experience as a Marketing Manager within the F&B industry is essential.
• Strong leadership skills with experience managing multi-disciplinary marketing teams.
• Exceptional communication and presentation skills for diverse audience engagement.
• Solid understanding of digital marketing strategies and their implementation.
• Experience with budget creation and financial reporting relating to marketing expenditures.
• Excellent analytical skills to interpret data and produce actionable insights.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong knowledge of current market trends and consumer behavior in the F&B sector.