SEM Executive (Performance Marketing) (225-729)

The SEM Executive (Performance Marketing) plays a vital role in enhancing a company's online presence through strategic search engine marketing efforts. This position is instrumental in driving targeted traffic to a website, optimizing ad spend, and achieving a positive return on investment. The successful candidate will be responsible for planning, implementing, and managing paid search campaigns across a variety of platforms. They must possess a sharp analytical mindset, be detail-oriented, and capable of thriving in a fast-paced environment. An SEM Executive typically collaborates with other marketing professionals to harmonize search strategies, ensuring cohesive branding and messaging. Their work not only elevates the visibility of the company but also contributes significantly to its revenue by attracting and converting potential customers. If you are passionate about data analysis, campaign management, and optimizing performance marketing efforts, this role offers a dynamic and rewarding opportunity.

Responsibilities

• Develop and implement effective SEM strategies to meet company objectives.
• Conduct extensive keyword research to optimize campaign performance.
• Create, manage, and optimize paid search campaigns across various platforms.
• Analyze campaign performance data to draw insights and make informed decisions.
• Collaborate with content and creative teams to align campaign messaging.
• Monitor and manage advertising budgets to maximize ROI and conversions.
• Utilize analytics tools to track, report, and optimize paid marketing efforts.
• Stay current with industry trends and algorithm changes impacting SEM strategies.
• Design A/B testing strategies to evaluate and refine campaign elements.
• Manage relationships with search engine partners to ensure smooth execution of campaigns.
• Prepare detailed reports on campaign performance and suggest actionable insights.
• Identify and leverage new growth opportunities in SEM to expand audience reach.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Proven experience in managing SEM campaigns, including Google Ads and Bing Ads.
• Strong analytical skills with the ability to interpret and act on data insights.
• Proficiency in using tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent understanding of PPC metrics and optimization techniques.
• Strong project management skills with the ability to multitask effectively.
• Collaborative mindset with strong communication skills to work with cross-functional teams.
• Aptitude for staying updated with the latest trends in digital marketing.