SEO Specialist (225-822)

As an SEO Specialist, you will play a pivotal role in enhancing our online presence and driving organic traffic to our website. Your primary duty will involve optimizing website pages to improve rankings on major search engines, ensuring content meets SEO best practices, and monitoring performance metrics to refine strategies. You will collaborate closely with content creators, web developers, and the marketing team to implement and advise on the best SEO practices. You will also stay updated with the latest trends and algorithm changes in SEO to ensure the company maintains its competitive edge. A strong analytical mindset, combined with a passion for digital marketing, is essential for success in this role.

Responsibilities

• Conduct thorough keyword research to guide content and marketing strategies.
• Optimize on-page elements including meta tags, titles, headings, and URLs.
• Monitor site performance using tools like Google Analytics and Google Search Console.
• Collaborate with content teams to produce SEO-friendly content that improves rankings.
• Develop link-building strategies to enhance website authority and search visibility.
• Perform regular SEO audits and implement necessary technical improvements.
• Keep abreast of algorithm updates and adjust strategies accordingly for best results.
• Analyze competitors' SEO strategies and identify opportunities for improvement.
• Prepare and present SEO performance reports to stakeholders on a regular basis.
• Work with web developers to ensure SEO best practices are properly implemented on new code.
• Identify and resolve technical SEO issues that may affect search engine performance.
• Collaborate on website redesigns to ensure seamless SEO transition and improvement.

Requirements

• Bachelor's degree in marketing, communications, information technology, or related field.
• At least [number] years of proven experience in SEO and digital marketing.
• Proficiency in SEO tools like SEMrush, Moz, Ahrefs, and Screaming Frog.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent understanding of search engine algorithms and ranking methods.
• Familiarity with HTML, CSS, and other website development practices is advantageous.
• Strong communication skills to effectively collaborate with team members and stakeholders.