Digital Marketing Executive (225-822)

As a Digital Marketing Executive, you will helm the strategic development and implementation of online marketing campaigns that boost brand awareness and drive customer engagement. You will be responsible for all aspects of the digital marketing lifecycle, including planning, executing, and measuring the performance of diverse marketing activities. By leveraging your expertise in SEO, content marketing, social media, and email marketing, you will ensure our digital strategies align with our business goals. Your innovative spirit and analytical skills will help optimize marketing performance and increase our market reach. Working collaboratively with cross-functional teams, you will craft compelling marketing content that resonates with target audiences and delivers measurable results.

Responsibilities

• Develop and implement comprehensive digital marketing strategies that enhance brand visibility.
• Manage and monitor social media platforms, crafting engaging content and fostering user interaction.
• Perform market research to identify emerging trends and understand competitive landscape.
• Collaborate with designers and content creators to produce high-quality digital marketing materials.
• Optimize website content through SEO best practices to increase organic search rankings.
• Develop and execute email marketing campaigns to engage and retain customers.
• Analyze and report on the performance of digital marketing campaigns using analytics tools.
• Oversee paid advertising campaigns, evaluating performance and adjusting strategies as needed.
• Coordinate with sales teams to align marketing efforts with business strategies and goals.
• Identify new digital marketing opportunities and evaluate their potential for growth and profitability.
• Maintain a strong online company voice through social media and other digital platforms.
• Manage budgets for digital marketing campaigns, ensuring cost-effectiveness and maximum ROI.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience in digital marketing or similar role with a track record of success.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent communication skills with the ability to articulate marketing strategies clearly.
• Proficiency in digital marketing tools such as Google Analytics and social media platforms.
• Ability to manage multiple projects simultaneously with a keen eye for detail.
• Creative thinker with a passion for innovative marketing solutions and performance optimization.