Social Media Strategist (225-725)

As a Social Media Strategist, you will play a pivotal role in shaping our brand's online presence by developing and implementing comprehensive social media strategies. You will be responsible for creating engaging content that resonates with our target audience across various social media platforms, increasing brand awareness and driving engagement. Your primary goal will be to optimize our social media channels to enhance our digital footprint, and you will collaborate closely with the marketing team to ensure cohesive brand messaging. The ideal candidate will be a creative thinker with strong analytical skills, adept at using data insights to guide social media strategy development and execution.

Responsibilities

• Develop and execute innovative social media strategies to enhance brand visibility.
• Create compelling content tailored to diverse social media platforms and audiences.
• Analyze social media metrics to optimize performance and guide strategy adjustments.
• Collaborate with the marketing team to align social media with overall marketing initiatives.
• Manage and maintain consistent posting schedules across all social media channels.
• Engage with followers to increase community interaction and brand loyalty.
• Conduct competitive research to identify emerging social media trends and opportunities.
• Monitor online conversations and respond appropriately to customer inquiries and feedback.
• Utilize analytics tools to assess social media campaign effectiveness and ROI.
• Oversee social media advertising campaigns, ensuring budget adherence and optimal results.
• Coordinate with content creators to ensure alignment with brand voice and objectives.
• Report on social media performance to stakeholders, highlighting key trends and insights.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in social media strategy development and implementation.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills for content creation.
• Ability to work collaboratively within a team to achieve business goals.
• Experience with social media management and analytics tools is highly desirable.
• Creative mindset with the ability to generate innovative content ideas.