SEO Executive (225-729)

The role of an SEO Executive is critical in the digital marketing landscape, focused on improving a company's online presence and increasing organic search engine traffic. This position requires a keen understanding of SEO strategies, keyword research, and analytics to enhance a website's search engine results. An SEO Executive works closely with the marketing team to deploy effective strategies that align with the organization’s goals, enhance user engagement, and drive qualified traffic to the company’s websites. The ideal candidate for this role is proactive, analytical, and possesses a solid grasp of current SEO trends and tools, ensuring continual improvement in search engine optimization techniques. By optimizing content and improving search engine rankings, the SEO Executive contributes significantly to the overall success of digital marketing efforts.

Responsibilities

• Conduct thorough keyword research to identify valuable opportunities for ranking.
• Optimize website content for search engines to enhance visibility and traffic.
• Develop and implement effective on-page and off-page SEO strategies.
• Collaborate with content creators to craft SEO-friendly content across platforms.
• Monitor and analyze SEO performance using tools like Google Analytics.
• Identify and rectify technical SEO issues to improve site health and functionality.
• Stay updated with the latest SEO trends and algorithm changes from search engines.
• Build high-quality backlinks to improve the site's credibility and authority.
• Prepare detailed SEO reports to track metrics and share insights with the team.
• Conduct competitor analysis to identify areas for improvement and growth.
• Manage the SEO budget effectively to maximize return on investment.
• Experiment with new strategies and tools to improve SEO results continuously.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proven experience working as an SEO Executive or similar role in digital marketing.
• In-depth understanding of Google Analytics, Search Console, and relevant SEO tools.
• Strong analytical skills to interpret data, identify trends, and make recommendations.
• Excellent communication skills to collaborate with team members and stakeholders.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO practices.
• Ability to work independently and manage multiple projects with minimal supervision.