Marketing Officer (225-727)

A Marketing Officer plays a crucial role in enhancing the brand image of the company by orchestrating marketing strategies to capture the attention of the target audience. The professional is adept at conducting market research to understand consumer trends, preferences, and competitive analysis. By employing creative strategies, the Marketing Officer increases brand awareness, generates leads, and ultimately contributes to the business's revenue growth. They possess a keen eye for detail, excellent communication skills, and the capacity to work collaboratively within a dynamic team. With the integration of digital marketing and traditional marketing tactics, the Marketing Officer ensures that all marketing efforts align with the company’s overarching goals.

Responsibilities

• Develop and implement comprehensive marketing plans to drive business growth and visibility.
• Conduct detailed market research to identify trends, competitor activities, and consumer preferences.
• Coordinate with the creative team to design and deliver innovative marketing materials.
• Monitor and analyze market performance metrics to adjust strategies as needed.
• Manage social media platforms to ensure engaging and relevant content dissemination.
• Organize and oversee promotional events and marketing campaigns, ensuring successful execution.
• Liaise with stakeholders and clients to gather insights and tailor marketing strategies appropriately.
• Ensure all marketing communications align with brand guidelines and company policies.
• Develop budgets for marketing initiatives and ensure cost-effective practices are adhered to.
• Assist in the preparation of marketing presentations to stakeholders and executive teams.
• Stay updated with the latest marketing trends and integrate innovative techniques into strategies.
• Evaluate marketing efforts' effectiveness and provide recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• Proven experience in a marketing officer or similar role, with a strong portfolio.
• Exceptional verbal and written communication skills, with a creative edge.
• Strong analytical abilities to interpret complex market data and derive actionable insights.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.
• Strategic thinker with a passion for staying ahead of marketing trends and practices.