Marketing Executive (225-805)

A Marketing Executive plays a crucial role in driving a company's marketing efforts and achieving strategic business objectives. They are responsible for implementing marketing campaigns, analyzing market trends, and identifying opportunities for business growth. Working closely with different teams, a Marketing Executive ensures that the company’s image and products are presented in the best possible light to maximize sales and brand recognition. They must be innovative and data-driven, always searching for ways to effectively reach target audiences and transform consumer interest into increased sales and profitability. This role requires a good balance of creativity, analytical skills, and project management abilities, making it essential for professionals to stay up to date with industry trends and digital marketing practices.

Responsibilities

• Develop and implement marketing strategies aligned with company goals to increase sales.
• Conduct market research and analyze competitors to identify new marketing opportunities.
• Coordinate with cross-functional teams to ensure brand consistency across all channels.
• Manage marketing campaigns from conception through execution to drive brand awareness.
• Create engaging content for different platforms including websites, social media, and emails.
• Monitor and report on the effectiveness of marketing campaigns based on data analytics.
• Identify trends and insights to optimize spending and performance of marketing efforts.
• Maintain and update the company’s website with relevant and current information.
• Foster relationships with key stakeholders to effectively support marketing initiatives.
• Coordinate event management and promotional activities to maximize brand exposure.
• Work with external agencies for media and creative needs in line with agreed budgets.
• Stay informed on emerging marketing trends and technologies to drive innovation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in a marketing role, with a proven track record.
• Excellent written and verbal communication skills for effective messaging.
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Experience with digital marketing tools, social media platforms, and SEO practices.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with the ability to propose innovative marketing strategies.