Associate Product Marketing Manager (225-824)

An Associate Product Marketing Manager plays a critical role in the success of a company's product strategies by supporting the marketing efforts that drive product growth and adoption. This position is fundamental for creating compelling narratives that highlight the value propositions of products and services, communicating these effectively to customers, stakeholders, and the market at large. The Associate Product Marketing Manager is responsible for collaborating with cross-functional teams such as product management, sales, and customer support to ensure alignment and successful execution of product strategies. This dynamic and engaging role requires adaptability, creativity, and strong analytical skills to understand market trends, customer needs, and competitive landscapes to create impactful marketing initiatives. This role provides an excellent opportunity for professional growth for individuals passionate about melding strategy, creativity, and communication into concrete marketing plans that drive measurable business outcomes.

Responsibilities

• Collaborate with product managers to develop effective product positioning strategies.
• Conduct market research to identify customer needs and competitive dynamics.
• Create marketing materials that align with product value propositions and target audiences.
• Coordinate with the sales team to develop and optimize sales enablement tools.
• Analyze and report on the performance of marketing campaigns and initiatives.
• Support the launch of new products with comprehensive go-to-market strategies.
• Contribute to the development and refinement of product messaging and branding.
• Maintain awareness of industry trends to inform marketing strategies and tactics.
• Assist in planning and executing events, webinars, and other promotional activities.
• Liaise with external agencies and vendors to execute marketing projects effectively.
• Monitor and evaluate competitor marketing activities to identify opportunities and threats.
• Work with cross-functional teams to ensure alignment and consistency in marketing efforts.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• At least two years of experience in product marketing or similar roles.
• Strong analytical skills to interpret market data and draw insights.
• Excellent communication skills, both verbal and written, for effective storytelling.
• Proficiency with marketing and analytics tools such as Google Analytics and CRM software.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Demonstrated ability to collaborate effectively with cross-functional teams and agencies.