Marketing and Social Media Executive (225-728)

The Marketing and Social Media Executive plays a crucial role in the promotion and branding strategies of a company. This dynamic position involves both online and offline marketing activities, focusing on maintaining and elevating the company's presence across all social media platforms. The executive will be responsible for crafting compelling content that aligns with marketing strategies to engage audiences and generate leads effectively. Creativity, strategic thinking, and excellent communication skills are essential to excel in this role. The ideal candidate should have a deep understanding of trend analysis and content creation, as well as a solid grasp of social media analytics to optimize marketing campaigns efficiently. By combining marketing expertise with social media savvy, the Marketing and Social Media Executive will contribute significantly to the company's growth and brand awareness.

Responsibilities

• Develop and implement social media marketing strategies to boost brand engagement.
• Create and schedule engaging content across all social media platforms consistently.
• Monitor social media channels for feedback, trends, and engagement opportunities.
• Collaborate with cross-functional teams to align social media strategies with marketing goals.
• Analyze social media metrics to evaluate campaign performance and inform adjustments.
• Oversee the management and optimization of paid social media advertising campaigns.
• Engage with audiences by responding to comments and messages in a timely manner.
• Stay updated with the latest digital marketing trends and emerging social media platforms.
• Coordinate with content creators and designers to enhance visual storytelling efforts.
• Develop reports on campaign success and areas for improvement for management review.
• Conduct market research to identify opportunities for brand exposure and engagement.
• Organize and participate in social events to increase brand awareness and audience engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience in a marketing or social media role within a professional setting.
• Strong understanding of social media platforms and their role in marketing strategy.
• Excellent written and verbal communication skills are essential for this role.
• Proficiency in social media management tools and analytics platforms is mandatory.
• Creative mindset with the ability to generate innovative ideas for engagement.
• Ability to multitask and effectively manage time to meet project deadlines.