Mobile Marketing Manager (225-725)

We are seeking an experienced Mobile Marketing Manager to join our dynamic team. As the Mobile Marketing Manager, you will develop and execute comprehensive mobile marketing strategies to drive user acquisition, engagement, and retention. You will take charge of crafting compelling marketing campaigns tailored to mobile users, utilizing innovative techniques and tools to maximize reach and effectiveness. Your role will involve working collaboratively with cross-functional teams to ensure alignment of marketing efforts with overall business goals. This position requires a strong analytical mindset, creativity, and a deep understanding of mobile marketing trends. Ultimately, you will play a pivotal role in enhancing our brand presence and driving customer loyalty within the mobile space.

Responsibilities

• Develop and implement mobile marketing strategies to drive user acquisition and engagement.
• Analyze mobile marketing campaign performance and optimize for maximum effectiveness.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and strategy.
• Identify and explore new mobile marketing channels and opportunities for growth.
• Manage and optimize app store presence, including ASO and customer reviews.
• Create and execute compelling A/B tests to enhance marketing messaging and targeting.
• Oversee digital content creation tailored specifically for mobile platforms and campaigns.
• Monitor industry trends to stay ahead of emerging mobile marketing opportunities.
• Utilize data-driven insights to inform mobile marketing strategies and decisions.
• Manage marketing budgets effectively to achieve desired ROI within set constraints.
• Develop and maintain partnerships with key stakeholders and third-party vendors.
• Prepare comprehensive reports and present mobile campaign results to senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Minimum of 3-5 years experience in mobile marketing or a related field.
• Strong understanding of mobile marketing metrics and analytics tools.
• Proven track record of successful mobile marketing campaigns from planning to execution.
• Experience with mobile app store optimization (ASO) is highly desirable.
• Exceptional analytical skills and a data-driven approach to decision making.
• Ability to manage multiple projects simultaneously and meet tight deadlines.