Marketing Executive (225-806)

As a Marketing Executive, you will play a pivotal role in driving the success of our marketing initiatives and brand strategy. You will be responsible for developing and executing marketing plans, tracking marketing trends, and analyzing the effectiveness of marketing campaigns. You will work closely with other departments to optimize campaigns and ensure alignment with business goals. Your creativity and analytical skills will be key to maximizing brand awareness and driving sales growth. By collaborating with cross-functional teams, you will ensure that all promotional materials and content are consistent with our brand standards. In this role, you will embrace innovation and apply strategic thinking to elevate our market presence and customer engagement.

Responsibilities

• Develop and implement comprehensive marketing plans to drive brand growth.
• Manage marketing campaigns across various digital and traditional platforms.
• Conduct market research to identify trends and consumer insights.
• Collaborate with creative teams to produce high-quality promotional materials.
• Monitor and analyze the performance of marketing campaigns against objectives.
• Coordinate with sales teams to align marketing strategies with sales goals.
• Manage relationships with external vendors and agencies for campaign execution.
• Organize and manage marketing events, from concept to execution and follow-up.
• Track and report on competitor activities and market conditions regularly.
• Assist in the development and maintenance of the company’s brand and image.
• Prepare marketing budgets and forecasts, ensuring cost-effective measures.
• Utilize data analytics tools to drive actionable insights and improvements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a marketing executive or similar role in the industry.
• Strong understanding of marketing principles and digital marketing tools.
• Excellent communication skills, both verbal and written, in English.
• Proficient in utilizing social media platforms and content management systems.
• Ability to work effectively in a fast-paced, dynamic team environment.
• Demonstrated analytical skills for data interpretation and decision-making processes.