Digital Marketing Specialist (225-831)

We are seeking an experienced and innovative Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and the ability to implement them across various digital platforms. This role involves creating and managing marketing campaigns that maximize customer engagement and enhance our brand's online presence. As a Digital Marketing Specialist, you will support the execution of our marketing initiatives, measure their effectiveness, and provide insights to optimize future strategies. You will work closely with the marketing team and other departments to ensure cohesive and effective communication of our brand and products to our targeted audiences. Join us to help shape and enhance our digital marketing roadmap while ensuring alignment with our overall business goals.

Responsibilities

• Develop and implement digital marketing strategies that support business objectives and growth.
• Plan and execute online marketing campaigns across various digital platforms including social media, email, and search engines.
• Monitor and analyze campaign performances to provide actionable insights and recommendations.
• Collaborate with the design team to create engaging content and advertisements for digital marketing initiatives.
• Conduct keyword research and optimize website content to improve search engine rankings.
• Manage and update the company’s social media profiles and website content regularly.
• Stay current with industry trends and emerging digital marketing strategies to maintain competitive advantage.
• Handle the budgeting and reporting of digital marketing campaigns and adjust spending as necessary.
• Coordinate with external vendors and agencies to ensure effective campaign production and delivery.
• Gauge customer feedback and generate insights for improving user engagement and satisfaction.
• Ensure compliance with data protection regulations during the execution of digital campaigns.
• Track key performance indicators and prepare detailed reports for management on marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing with successful campaign management in previous roles.
• Proficiency in digital marketing tools such as Google Analytics, SEO, and SEM platforms.
• Excellent knowledge of social media platforms and their advertising capabilities.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Outstanding communication skills with an ability to convey complex information clearly.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and deadlines.
• A passion for staying up-to-date with digital marketing trends and best practices.