Digital Marketing Executive (225-724)

The Digital Marketing Executive plays a pivotal role in developing and executing the online marketing strategy that grows brand presence and drives customer acquisition. This dynamic position requires a combination of technical know-how and marketing prowess to successfully engage audiences across digital platforms. As a Digital Marketing Executive, you will be responsible for managing a variety of digital campaigns, analyzing web traffic data, and implementing search engine optimization (SEO) practices to enhance the online footprint of the brand. Moreover, you will work collaboratively with creative teams and other stakeholders to ensure that marketing messaging is consistent with brand objectives. This role demands someone who is not only tech-savvy and capable of keeping up with the latest digital marketing trends but also has the analytical skills required to measure campaign success and translate numbers into actionable insights.

Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness online.
• Manage and optimize digital campaigns through various online platforms and channels.
• Analyze website traffic and user engagement metrics using web analytics tools.
• Implement and manage search engine optimization (SEO) and pay-per-click (PPC) campaigns.
• Create compelling content and copy for digital marketing materials and online platforms.
• Collaborate with creative teams to produce high-quality digital marketing assets.
• Monitor market trends and competitors to inform digital marketing strategies.
• Generate and present detailed reports on digital marketing campaign performance.
• Develop email marketing campaigns and manage subscription lists effectively.
• Coordinate with external vendors and partners as needed for campaign execution.
• Stay up-to-date with emerging digital marketing trends and technologies.
• Conduct A/B testing to optimize digital marketing campaign results.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• At least 2 years of experience in digital marketing or related fields.
• Proficiency with digital marketing tools like Google Analytics and social media platforms.
• Strong understanding of SEO/SEM and Google AdWords campaigns.
• Excellent written and verbal communication skills for marketing content creation.
• Analytical skills to interpret web analytics data and optimize campaigns accordingly.
• Demonstrated ability to work both independently and collaboratively in a team environment.