CRM Executive (225-822)

The CRM Executive is responsible for developing, implementing, and maintaining the customer relationship management strategies within an organization. As a key member of the marketing or sales team, this individual plays a crucial role in enhancing customer satisfaction, driving loyalty, and maximizing client retention. The CRM Executive monitors customer preferences to determine the focus of marketing efforts, analyzes customer feedback, and ensures that communication strategies align with business goals. This role requires someone who is analytical, strategic, and has a strong understanding of consumer behavior to deliver personalized marketing campaigns effectively. The ideal candidate should possess exceptional interpersonal skills to communicate with various stakeholders across the organization to improve customer journey and experience.

Responsibilities

• Develop and implement CRM strategies to improve customer satisfaction and loyalty.
• Monitor customer feedback and analyze data to enhance marketing strategies.
• Coordinate with sales and marketing teams to align CRM functions with objectives.
• Oversee the development of customer communication plans and campaigns.
• Utilize CRM software to track and manage customer interactions and relationships.
• Create detailed reports on customer insights and CRM performance metrics.
• Identify trends in customer interactions and suggest improvements to processes.
• Train staff on effective use of CRM tools and techniques to drive engagement.
• Develop and manage personalized marketing programs and automation strategies.
• Collaborate with IT to ensure CRM systems are updated and working efficiently.
• Continuously improve the customer experience through innovative solutions.
• Ensure compliance with data protection regulations and maintain customer privacy.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in CRM roles with knowledge of CRM software tools.
• Strong analytical skills for interpreting data and identifying opportunities.
• Excellent communication skills to convey strategies and manage stakeholders.
• Ability to work collaboratively with cross-functional teams and lead initiatives.
• Proficiency in marketing automation and CRM analytics platforms is essential.
• Familiarity with customer journey mapping and the ability to influence change.