Assistant Manager - Marketing (225-831)

As an Assistant Manager in the Marketing department, you will play a pivotal role in executing and overseeing various marketing strategies to enhance brand recognition and promote the company's products and services. You will work closely with the marketing team to implement innovative campaigns that effectively reach target audiences. Your responsibilities will include monitoring market trends, conducting competitive analyses, and leveraging insights to optimize marketing efforts. The position demands creativity, strategic thinking, and a hands-on approach to ensuring that marketing activities align with the company's goals. Success in this role requires a blend of leadership skills and marketing acumen to drive growth and meet business objectives.

Responsibilities

• Assist in the development and implementation of marketing plans and strategies.
• Conduct market research to identify opportunities and support strategy formulation.
• Oversee the creation and management of content for various marketing channels.
• Coordinate with external agencies and vendors to execute marketing campaigns.
• Analyze marketing data and present insights to enhance campaign effectiveness.
• Manage marketing budgets and allocate resources for optimum return on investment.
• Support the marketing team in event planning and execution as needed.
• Monitor competitors' marketing activities and report on industry trends.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Supervise and mentor junior marketing staff to build team capability.
• Ensure all marketing communications adhere to brand guidelines and voice.
• Utilize digital marketing tools to enhance online marketing presence and engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• A minimum of 3 years of experience in a marketing role is essential.
• Proven track record of implementing successful marketing strategies and campaigns.
• Strong analytical skills with a keen eye for detail and problem-solving abilities.
• Excellent communication and interpersonal skills for team collaboration.
• Proficient in digital marketing tools and social media platforms.
• Ability to manage multiple projects and meet tight deadlines efficiently.