VIP And Institutional Marketing Lead
WorkAsPro
United Arab Emirates
9th June 2025
2506-2277-3
Job Description
Job Description
✅ Position Overview
Job Title: VIP & Institutional Marketing Lead
Company: Binance
Location: Dubai, UAE (Remote)
Type: Full-time
🔎 About Binance
Binance is the world’s largest cryptocurrency exchange by trading volume, serving over 260 million users in 100+ countries. The company’s ecosystem covers trading, payments, education, research, DeFi, NFTs, and more—all designed to increase financial freedom and access via blockchain technology.
🧠 Team Focus
The VIP & Institutional team supports high-value clients such as:
- HFT & proprietary trading firms
- Hedge funds, asset managers
- Investment banks, brokers
- Market makers & fintech institutions
📌 Key Responsibilities
- Lead and execute global VIP & institutional marketing strategy
- Create impactful go-to-market (GTM) plans for product launches
- Oversee social media presence (X, LinkedIn) and strengthen VIP community engagement
- Lead offline event planning and collaborate on product marketing materials
- Drive user retention through lifecycle marketing, SEO, and paid ads
- Create educational content and sales enablement libraries
- Work cross-functionally with teams including Product, Sales, PR, Legal
- 8–10 years of experience in marketing, ideally with:
- A strong product marketing focus
- Exposure to finance, fintech, or crypto
- Proven success launching B2B/B2C products for institutional or VIP markets
- Deep understanding of the digital asset industry and market trends
- Experience managing social media strategy and campaigns
- Exceptional communication skills; confident working with senior stakeholders
- Strong analytical abilities: able to track KPIs, optimize campaigns, and measure ROI
- Help shape the future of digital finance and institutional crypto adoption
- Work alongside global leaders in a flat, fast-moving organization
- High degree of autonomy and opportunity for leadership impact
- Competitive salary, benefits, and remote flexibility
- React
- React Native
- HTML
- Development
- Remote
- CSS
- Non Tech
- Web3
- NFT
- Solidity
- Marketing
- Developer
- DeFi
- Entry Level
Job Details
| Role Level: | Mid-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Sharjah |
| Company Website: | https://www.finanshels.com/ | Job Function: | Marketing |
| Company Industry/ Sector: |
Technology Information and Internet | ||
What We Offer
About the Company
Finanshels.com automates accounting & tax operations, provides access to skilled finance professionals, and offers real-time financial health insights to 20 Million + MENA SMBs struggling with tedious accounting tasks, lack of automation, and lack of access to skilled finance professionals.
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