Marketing Specialist (225-619)

A Marketing Specialist plays a critical role in the planning and execution of marketing strategies designed to drive growth and promote brand awareness. This position involves a combination of strategic thinking, creativity, and data analysis to develop impactful marketing campaigns. The successful candidate will collaborate with cross-functional teams to create innovative solutions that meet customer needs and enhance the company's market position. Proficiency in digital marketing tools and a deep understanding of consumer behavior are essential for this role. The Marketing Specialist is responsible for ensuring that all marketing activities are aligned with the company's objectives and values, and they must be adept at managing multiple projects simultaneously while maintaining high standards of quality and attention to detail.

Responsibilities

• Develop and execute marketing campaigns that align with company objectives.
• Conduct market research to identify trends and customer insights.
• Collaborate with the sales team to integrate marketing efforts with sales goals.
• Create and manage content for social media platforms to engage target audiences.
• Analyze marketing data and metrics to optimize campaign performance.
• Coordinate with designers and content creators for multimedia marketing materials.
• Manage SEO and PPC campaigns to drive website traffic and lead generation.
• Prepare and present reports on campaign performance to stakeholders.
• Identify new opportunities for product promotion and customer engagement.
• Monitor competitors’ marketing strategies and adapt tactics accordingly.
• Liaise with external vendors and partners for collaboration and project execution.
• Oversee the marketing budget to ensure cost-effectiveness in all activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in a marketing role with a successful track record.
• Strong understanding of current digital marketing tools and strategies.
• Excellent written and verbal communication skills for effective collaboration.
• Ability to interpret marketing data to drive decision-making processes.
• Experience in managing social media platforms and content creation.
• Strong organizational skills with the ability to manage multiple projects.