Digital Marketing Specialist (225-903)

As a Digital Marketing Specialist, you will play a pivotal role in driving the online presence and performance of our brand. You will be responsible for developing and executing digital marketing strategies that effectively engage our target audience. Your creative insights and analytical skills will help optimize campaign performance, increase brand awareness, and contribute to the company's growth. In this role, you'll collaborate with various teams to ensure cohesive and effective marketing efforts. The ideal candidate will have a strong understanding of digital marketing channels, analytics, and a passion for staying ahead of industry trends.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Manage and optimize PPC campaigns across various platforms such as Google Ads.
• Analyze and report on key performance metrics to inform future strategies.
• Utilize SEO techniques to improve online visibility and drive organic traffic.
• Create and manage engaging content for social media platforms and the company website.
• Collaborate with cross-functional teams to ensure a unified brand message.
• Monitor industry trends to identify new opportunities and strategies.
• Design and execute email marketing campaigns to boost engagement and retention.
• Coordinate with graphic design teams to procure necessary marketing assets.
• Track and measure the effectiveness of all digital marketing efforts.
• Conduct market research to better understand consumer trends and preferences.
• Stay updated with the latest marketing technologies and automation tools.

Requirements

• Bachelor's degree in Marketing, Business, or related field is preferred.
• Proven experience in a digital marketing or similar role is required.
• Strong understanding of SEO, SEM, and PPC campaign management.
• Proficiency with analytics tools like Google Analytics and marketing platforms.
• Excellent communication and content creation skills are essential.
• Ability to manage multiple projects and meet deadlines under pressure.
• Strong analytical skills with the ability to interpret data meaningfully.