Digital Marketing Coordinator (225-724)

As a Digital Marketing Coordinator, you will play a pivotal role in driving our online marketing strategies and initiatives. You will work closely with our marketing team to create and implement campaigns that boost brand awareness, engage our audience, and drive growth. This dynamic role offers the opportunity to work across multiple digital channels, including email marketing, social media, and SEO. You will be responsible for executing marketing plans, managing digital projects, and analyzing campaign performance. The ideal candidate will have a keen eye for detail, excellent organizational skills, and a passion for digital marketing. If you are a proactive team player eager to make a significant impact, this role is for you.

Responsibilities

• Develop and implement effective digital marketing strategies across multiple channels.
• Create, manage, and optimize online advertising campaigns to meet marketing goals.
• Coordinate with the design team to create engaging promotional materials.
• Analyze and report on the performance of digital marketing campaigns.
• Ensure consistency in branding and messaging across all digital platforms.
• Manage and grow our social media presence to increase brand engagement.
• Collaborate with content creators to produce compelling and relevant content.
• Monitor website traffic and user engagement metrics using analytics tools.
• Stay updated with industry trends and emerging digital marketing technologies.
• Assist in the development of email marketing campaigns to engage our audience.
• Support the marketing team in organizing and maintaining marketing analytics and metrics.
• Conduct competitor analysis to identify opportunities for brand development.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Proven experience in digital marketing, with emphasis on campaign coordination.
• Strong understanding of digital marketing concepts and best practices.
• Proficient in using digital marketing tools such as Google Analytics and CRM software.
• Excellent written and verbal communication skills are essential.
• Ability to manage multiple projects and campaigns simultaneously under tight deadlines.
• Creative thinker with a strong attention to detail and problem-solving skills.