VP - Brand Markerting And CX- Retail Family Group
Talentmate
United Arab Emirates
8th October 2025
2510-2544-329
Job Description
- Oversee the Marketing and CX functions
- Partner directly with the CEO and board to shape brand and growth strategy
The client is a leading lifestyle and retail group shaping some of the regions most recognisable consumer brands. With a strong focus on innovation, experience and long-term growth, the group continues to redefine how customers interact with fashion, beauty and lifestyle across the GCC. Part of a larger conglomerate and a high performing leadership team, it offers the scale, resources and ambition of a global organisation.
Job Description
Reporting to the CEO, this person will
- Lead and execute the groups marketing and customer experience strategy, defining how customers discover, engage, and remain loyal to its brands across all channels.
- Drive brand growth and positioning, ensuring marketing strategies translate into measurable commercial outcomes and strengthen each brands identity within the wider portfolio.
- Oversee integrated campaigns across ATL, social, CRM and in-store, aligning media and messaging to deliver a unified omnichannel experience.
- Manage CRM and loyalty programs to build customer relationships, increase retention and drive lifetime value through data-led personalization.
- Partner with retail operations, merchandising and e-commerce teams to design seamless customer journeys and deliver consistent storytelling across touchpoints.
- Leverage customer insights and analytics to inform decisions, measure effectiveness, and continuously optimize marketing and experience performance.
- Collaborate with technology, logistics and product teams to enhance service, fulfillment and post-purchase satisfaction.
- Champion a customer-first mindset across the organization by embedding experience-driven KPIs and aligning all functions around shared brand and customer goals.
- Provide strategic leadership to brand, marketing and CX teams, fostering creativity, accountability and high performance.
- Engage directly with the CEO and board, presenting key performance updates, customer insights, and growth opportunities.
- The successful candidate brings over 15 years of marketing leadership experience within large, multi-brand retail or lifestyle groups, ideally with exposure to both physical retail and digital channels.
- They have also led a customer experience function either in their current or past role, demonstrating hands-on involvement in shaping and delivering CX strategy rather than overseeing it at arms length.
- They have a proven track record of shaping and executing brand and customer experience strategies that deliver measurable commercial impact.
- They combine strategic vision with hands-on execution, able to move seamlessly between creative brand building and data-led decision-making.
- Experience leading CRM, loyalty, and omnichannel marketing programs at scale is essential, as is the ability to translate customer insights into actionable growth initiatives.
- They are a strong communicator and influencer, confident working with C-suite stakeholders and inspiring large, cross-functional teams.
- Either Retail, Consumer, Beauty or Luxury experience is a must
- Regional experience within the GCC or other international retail hubs will be highly regarded.
Competitive package and benefits.
Contact: Ali Nomani
Quote job ref: JN-092025-6846347
Job Details
| Role Level: | Executive-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | United Arab Emirates | City: | Dubai |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | Sales |
| Company Industry/ Sector: |
Marketing Services | ||
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