Trade Marketing Manager - PRG

About Us:

MMI are a dynamic beverage import marketing, sales, retail, and distribution organisation, and our vision is to delight every customer with our passion for quality and service.

Headquartered in Dubai, we operate in 42 countries across South and East Africa, the Gulf & Middle East, Southern Europe, Indian Ocean, and Southeast Asia, making us one of the world’s leading independent distributors.

At every interaction with our portfolio, events, and outlets, we strive for exceptional experiences for our customers and consumers through innovations like the award-winning Le Clos Finest Wines and Luxury Spirits retail concept to trend-driven brands and e-commerce and through operational efficiency and the highest standards of customer service at every touch point.

Job Purpose:

This hybrid role blends Sales, Trade Marketing, and Brand Advocacy to drive revenue, build brand presence, and execute premium brand experiences across top-tier on-trade accounts. You will secure listings, negotiate visibility, and grow market share, while championing Sovereign Brands’ image and creating exceptional in-trade experiences.

Key Responsibilities:

• Achieve and exceed commercial targets across monthly, quarterly, and annual periods.
• Secure listings, menu placements, and visibility agreements across priority venues.
• Roll out brand toolkits, POS materials, and execute promotional campaigns.
• Act as the face of the brand in trade, building advocacy among bartenders and venues.
• Lead impactful activations such as tastings, rituals, incentives, and events.
• Manage budgets, report on KPIs, and track competitor activity to ensure ROI.

Required Qualification and Experience:

• Proven track record in sales, business development, and account management within premium beverages, luxury FMCG, or hospitality.
• 5+ years’ experience in trade marketing, brand activation, or commercial roles with sales accountability.
• Strong negotiation, relationship management, and presentation skills.
• Deep understanding of on-trade and off-trade dynamics in the UAE.
• Proficiency in Microsoft PowerPoint and Excel

Desirable Skills & Qualification:

• Marketing or relevant commercial qualification.
• International experience or exposure.
• Existing liquor industry expertise.

What we offer:

Join a team of experienced professionals who are experts in the industry. We want to create memories and provide an exceptional experience to every customer on every visit. Thats why were passionate about offering a wide variety of delicious and high-quality products. We’re committed to sustainable practices, reducing our environmental impact, and giving back to the communities that we operate in. Were committed to putting our people first by creating a positive and supportive work environment where everyone feels valued and respected.

How to apply

Click ‘Apply’ to join our team.