Technical Sales Representative

The role of a Technical Sales Representative is pivotal in bridging the gap between the technical capabilities of a company's products and the specific needs of clients. As a Technical Sales Representative, you will work closely with potential customers to understand their requirements and demonstrate how your company's products can address their business challenges. You will be responsible for building and maintaining strong relationships with clients, providing technical product explanations, and closing sales deals. This position requires both technical knowledge and excellent communication skills, as you will need to articulate product benefits and features in a way that is understandable and compelling to a varied audience. You will also collaborate with product development teams to stay updated on product improvements and market trends. Success in this role involves a combination of sales acumen, technical understanding, and a proactive approach to customer engagement.

Responsibilities

• Identify and target potential clients through research and sales databases.
• Establish and maintain strong relationships with clients to ensure satisfaction.
• Conduct detailed needs assessments to understand customer requirements thoroughly.
• Demonstrate and explain product features and technical specifications effectively.
• Prepare and deliver compelling sales presentations tailored to client needs.
• Coordinate with product development teams to incorporate client feedback into new products.
• Negotiate pricing and terms of sale to maximize company profitability.
• Track and report on sales activities and results to management regularly.
• Provide post-sale technical support and ensure client issues are resolved promptly.
• Stay updated on industry trends and competitive products to enhance sales strategies.
• Participate in exhibitions and events to showcase product capabilities and meet prospects.
• Achieve assigned sales targets and contribute to the company’s revenue growth.

Requirements

• Bachelor’s degree in Engineering, Information Technology, or a related field.
• Proven experience in technical sales or a similar customer-facing role.
• Strong understanding of technical products and the sales process.
• Excellent communication and presentation skills are essential for success.
• Ability to translate complex technical details into simple, client-friendly language.
• Willingness to travel to meet clients and attend industry events as required.
• Proficiency with CRM software and Microsoft Office Suite is highly preferred.