Social Media Executive (225-627)

The Social Media Executive is an integral part of the marketing team, responsible for developing and executing social media strategies that enhance brand awareness, generate inbound traffic, and foster engagement across digital platforms. This role involves managing the company's social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional pertinent channels. The successful candidate will work closely with content creators to ensure a symbiotic relationship between social media and content initiatives. They will craft compelling content and campaigns that align with the brand's voice and communicate effectively with the target audience. Moreover, the Social Media Executive will carry out research to gain insights on current social media trends and audience preferences, translating these findings into actionable strategies to meet the company's objectives. With a creative flair and sharp analytical skills, this role requires a person who is adept at using data to inform decisions and improve ongoing social media efforts.

Responsibilities

• Develop and implement comprehensive social media strategies across various platforms.
• Create engaging and visually appealing content tailored to target audiences.
• Manage social media channels daily, including content scheduling and monitoring.
• Collaborate with content creators to ensure brand consistency and creativity.
• Monitor and report performance metrics to evaluate the effectiveness of campaigns.
• Stay up-to-date with industry trends to incorporate best practices effectively.
• Engage with followers, respond to queries, and foster community interaction.
• Organize and conduct social media audits to refine strategies and measures.
• Coordinate with internal teams to align social media activities with business goals.
• Create and manage paid social media campaigns to amplify reach and engagement.
• Identify new opportunities and social media innovations worth exploring.
• Continuously optimize content and strategies based on data-driven insights.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role.
• In-depth understanding of social media platforms and digital marketing trends.
• Excellent written and verbal communication skills are vital.
• Strong analytical skills to interpret data and derive actionable insights.
• Proficiency in using social media management and analytics tools.
• Creative thinking with an ability to develop unique content strategies.