Social Media Content Creator

As a Social Media Specialist, you will be at the forefront of our digital presence, driving engagement and brand awareness across various social media platforms. You will be responsible for creating, curating, and managing published content while maintaining a consistent brand voice aligned with our broader marketing strategy. This role requires a creative thinker who stays ahead of digital trends and can translate them into tangible marketing outcomes. You'll work closely with our marketing and creative teams to craft compelling stories that engage audiences and enhance our brand's visibility. Join us to make a measurable impact and help us connect more authentically with our global audience.

Responsibilities

• Develop and implement social media strategies to align with business goals and objectives.
• Create, curate, and manage all published content, including text, images, and videos.
• Monitor social media channels for feedback, trends, and engagement opportunities.
• Collaborate with marketing and creative teams to develop engaging social media campaigns.
• Analyze social media metrics to measure success and report on outcomes and insights.
• Respond promptly to audience interactions on all digital platforms to foster community.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Identify and cultivate relationships with social media influencers and brand advocates.
• Manage social media advertising campaigns to increase reach and engagement.
• Coordinate efforts with other public relations channels to ensure message consistency.
• Develop editorial calendars in alignment with marketing plans and communication strategies.
• Train and guide junior staff on social media best practices and tools.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
• Strong understanding of SEO and web traffic metrics with proven application experience.
• Familiarity with web design and publishing tools, such as WordPress, is advantageous.
• Exceptional written communication skills and the ability to convey ideas clearly.
• Strong analytical skills with a keen ability to interpret social media metrics.