Senior Data and Digital Analyst

Senior Data and Digital Analyst is a pivotal role in harnessing the power of data to drive impactful business decisions. This role requires a blend of analytical expertise, digital acumen, and strategic thinking. The ideal candidate will excel in analyzing complex datasets to uncover actionable insights that will guide digital strategies and improve business performance. They will engage in collaborative efforts with cross-functional teams to enhance data-driven decision-making processes. The candidate will also be responsible for the development and implementation of digital analytics frameworks, ensuring seamless data integration across various platforms. With a strong focus on accuracy, efficiency, and innovation, the Senior Data and Digital Analyst will transform raw data into meaningful intelligence. The role demands a keen eye for detail, an innovative mindset, and the ability to convey complex information in a clear and compelling manner.

Responsibilities

• Design and implement effective digital analytics solutions to enhance decision-making.
• Conduct in-depth data analysis to identify key trends and insights.
• Collaborate with cross-functional teams for data-driven strategic initiatives.
• Develop and manage dashboards for real-time data monitoring and reporting.
• Ensure accuracy and integrity of data across multiple sources and platforms.
• Drive continuous improvement in digital data collection and analytics processes.
• Identify opportunities for advanced analytics and predictive modeling techniques.
• Lead efforts in data validation, cleansing, and enrichment activities.
• Communicate complex data findings to stakeholders in a comprehensible way.
• Mentor junior analysts and support team members in analytics projects.
• Stay updated with industry trends and technologies for digital and data analytics.
• Assist in the development of data governance policies and compliance measures.

Requirements

• Bachelor’s degree in Data Science, Statistics, Computer Science, or related field.
• Minimum of 5 years’ experience in data analysis or digital analytics roles.
• Strong proficiency in data visualization tools like Tableau or Power BI.
• Expertise in statistical software such as R, Python, or equivalent.
• Solid understanding of digital marketing metrics and analytics frameworks.
• Excellent problem-solving skills with an innovative and analytical mindset.
• Proven ability to manage multiple projects with high attention to detail.
• Strong communication skills for conveying technical information clearly.
• Experience with big data technologies and cloud platforms is highly desirable.
• Ability to work independently and as part of a collaborative team.
• Certified in Google Analytics, Google Data Studio, or similar certifications.