Senior Copywriter

Job Description

As a Senior Copywriter, you will be a key player in crafting compelling and strategic copy to enhance brand narratives across multiple platforms. Working closely with creative teams, marketers, and stakeholders, you will spearhead the development of engaging content that resonates with target audiences and drives business objectives. Your role will encompass ideating, writing, and editing a variety of content forms, from digital and print media to social campaigns and long-form articles. You will need a profound understanding of brand voice and the ability to tailor communication style to different platforms and audiences. Your creativity, attention to detail, and strategic mindset will be crucial in producing copy that aligns with our brand's vision and marketing goals.

Responsibilities 

• Develop innovative and engaging copy for digital and print media channels.
• Collaborate with creative teams to develop cohesive brand narratives and strategies.
• Lead brainstorming sessions to generate creative content ideas and concepts.
• Ensure consistency in brand messaging and tone across all communication platforms.
• Research industry trends to stay updated on relevant content and copy techniques.
• Mentor junior writers to foster a culture of creativity and excellence.
• Work with marketing teams to align copy with business objectives and campaigns.
• Conduct proofreading and editing of content to maintain quality standards.
• Analyze campaign performance data to refine strategies and improve outcomes.
• Collaborate with designers to produce visually appealing and impactful content.
• Manage multiple projects simultaneously, ensuring timely and effective delivery.
• Evaluate client feedback and use it to improve content creation processes.

Requirements 

• Bachelor's degree in English, Marketing, Journalism, or related field preferred.
• Minimum five years of professional experience in copywriting or content creation.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Proven experience in developing creative content strategies for brands.
• Strong understanding of SEO principles and digital marketing trends.
• Ability to adapt tone of voice to fit various platforms and audiences.
• Demonstrated ability to manage projects and meet tight deadlines consistently.
• Excellent communication and collaboration skills across various teams.
• Proficiency with content management systems and editing software tools.
• Analytical mindset with a focus on using data to drive content success.
• Portfolio showcasing a diverse range of creative writing and projects.

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