Segment Marketing Manager - Emerging Market

Overview:

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

The Segment Marketing Manager - Emerging Markets is a bold, forward-thinking leader who plays a critical role in unlocking growth through market expansion, brand differentiation, and customer engagement in high-potential, developing regions. This role is built for a dynamic and entrepreneurial individual who thrives on challenging the status quo, exploring new ways of thinking, and proactively shapes in go-to-market strategies. Success in this position requires creativity, curiosity, and the ability to turn insights into action, ensuring long-term commercial success and sustainable business expansion. This role also includes a regional product focus on SCBA for both Industrial (EMEA) and Fire applications (ME), ensuring strong market positioning and adoption.

Responsibilities:

• Market Expansion Strategy: Develop and execute go-to-market strategies tailored to emerging markets, leveraging new approaches to customer acquisition, engagement, and brand positioning.
• Strategic Commercial Planning: Challenge traditional models by designing and implementing agile, future-forward commercial strategies that drive growth and profitability.
• Customer & Market Insights: Dive deep into market research to uncover untapped opportunities, emerging trends, and shifts in customer behavior that redefine how we position our products and solutions.
• Brand Building & Awareness: Localize brand initiatives to ensure relevance, resonance, and impact within each emerging market.
• Regional Product Focus: Lead marketing initiatives for SCBA, ensuring strong market positioning and adoption across Industrial and Fire sectors.
• Cross-functional Collaboration: Work closely with sales, product, channels, marcom and finance teams to foster alignment, break silos, and drive unified growth strategies.
• Business Performance Monitoring: Define and track clear Key Performance Indicators (KPIs) to measure success, analyze results, and adjust tactics or initiatives as needed to improve performance.
• Innovation & Competitive Positioning: Continuously assess the competitive landscape and leverage insights to refine value propositions, pricing, and messaging.
• Sales & Channel Enablement: Support MSA sales teams, channel partners, and customer service with product training, sales enablement tools, and content creation (collateral, digital assets, and sales toolkits).
• Brand & Event Marketing: Support regional trade shows, digital events, media planning, PR, CSR activities, and industrial lobbying efforts to strengthen MSA’s market presence.
• Execution & Agility: Implement, test, and iterate marketing strategies, optimizing resource allocation for maximum impact, utilizing the MSA Business System Principles.

Qualifications:

Experience required:

• Minimum of five (5) years of experience in marketing ideally in B2B, with at least 2 years focused on emerging markets.
• Proven ability to develop and execute market expansion strategies in competitive and regulated industries.
• Proven track record of launching and scaling marketing initiatives in diverse global regions.
• Experience of managing product lines from support through to upskilling and outbound marketing to target market segments
• Profile: analytical, business insight and entrepreneurship
• Demonstrated ability to work effectively with technical products in a collaborative environment.
• Exemplary communication, organizational, critical thinking, strategy development and project management skills.
• Proven ability to acquire and understand customer needs and to translate those needs into differential product solutions
• Results-oriented, creative to find solutions

Experience preferred:

• Knowledge of technical products, standards and regulations of the safety industry
• Product line management experience (industrial, cloud-based technology)
• Knowledge and understanding of channel business, and project-based business in the Oil & Gas, Petrochemical and Chemical, and Mining segments
• Technical sales process and/or customer-facing role experience
• Ability to understand evolving technology as a source for customer solutions and competitive advantage.
• Ability to enthusiastically communicate MSA’s vision and strategy.
• Experience with CRM systems, such as Salesforce.com
• SAP ECC experience, Power BI
• MS Office management & Excel proficiency

Education required:

• Bachelor’s degree in Marketing, Engineering
• Fluency in English

Education preferred:

• Fluency in Arabic