Product Analyst

The Product Analyst plays a pivotal role in supporting a company's product management team in order to deliver successful products that meet customer needs and drive business objectives. The ideal candidate will possess a keen analytical mind, with the ability to identify product performance issues and propose data-driven solutions. They are expected to navigate through complex data sets and derive actionable insights that influence product strategies and contribute to product improvements. The Product Analyst will collaborate with cross-functional teams, including product managers, engineers, and marketers, to ensure alignment on objectives and smooth workflow processes. They must possess excellent communication skills, as they are often called upon to present findings and recommendations to stakeholders at various levels of the organization. This role requires a strong understanding of market trends and customer behavior, as well as proficiency in analytic tools and methodologies. The end goal is to enhance product performance and maximize customer satisfaction, thus driving business growth.

Responsibilities

• Analyze product usage data to extract actionable insights for improvements.
• Create comprehensive reports to track product performance key metrics.
• Collaborate with product managers to define product strategies aligning with objectives.
• Work alongside engineers to ensure analytical requirements are clearly understood.
• Present data findings and recommendations to key business stakeholders.
• Monitor market trends to identify opportunities for product innovation and expansion.
• Develop and maintain dashboards to visualize product performance over time.
• Conduct competitor analysis to gauge market position and strategy developments.
• Engage with customer feedback to enhance product offering based on real input.
• Support user testing initiatives to validate product changes and enhancements.
• Liaise with marketing teams to align product launches with customer needs.
• Ensure data integrity by regularly reviewing and auditing databases for accuracy.

Requirements

• Bachelor's degree in business, data analytics, or a related field required.
• Minimum of 3 years experience in analytics, data science, or related domain.
• Strong knowledge in using SQL and data visualization tools like Tableau.
• Exceptional analytical skills and the ability to interpret complex data sets.
• Proven experience with quantifying product data to drive strategic decisions.
• Excellent communication skills to convey technical findings to non-technical stakeholders.
• Strong understanding of market research methods and product analysis techniques.