PR Executive WATCHES And JEWELRY And EVENTS M W

About The Job

Your Impact

As a PR Executive for CHANEL Watches & Fine Jewelry, you’ll play a pivotal role in shaping the brand’s image and visibility across the Middle East. From developing compelling stories to coordinating high-profile events, your creativity and precision will showcase CHANEL’s luxury and uniqueness to the world. This is more than a PR role—it’s your chance to champion an iconic brand, build media relationships, and contribute to unforgettable moments that define CHANEL’s heritage.

Your Main Responsibilities

Strategic PR Planning and Execution

• Support the Corporate PR Manager in developing and executing the local PR Action Plan for Watches and Fine Jewelry.
• Manage and track the PR budget in alignment with the international plan, ensuring maximum impact.
• Leverage major annual launches—like Watches and Wonders—to generate exceptional media visibility for CHANEL’s High Jewelry collections.
  
  
  

• Assist in crafting engaging stories using press releases, interviews, photos, and video content to bring CHANEL’s creativity to life.
• Write press communiqués for boutique openings and special events across the region.
• Proactively build and nurture relationships with key media outlets, ensuring outstanding editorial placements and consistent brand messaging.
• Monitor, analyze, and report on media coverage, validating results and identifying new opportunities for exposure.
  
  
  

• Assist in organizing press trips and coordinating logistics for both local and international events and launches.
• Facilitate shooting requests and collaborate with the fashion PR team on special CHANEL shoots for Watches & Fine Jewelry.
• Forecast and manage press materials needed for each collection and launch, ensuring timely and flawless execution.
  
  
  

• Liaise with CHANEL’s Paris headquarters to coordinate press attendance at global events.
• Capitalize on the brand’s heritage, craftsmanship, and luxury—ensuring these values shine in every story and event.
• Support the PR Manager across all event-related activities for the Watches, Fine Jewelry, and Fashion divisions.
  
  
  

• Bringing CHANEL’s luxury and creativity to life through storytelling and strategic media engagement.
• Building meaningful media connections and championing the brand across multiple channels.
• Orchestrating high-profile events and launches that leave a lasting impression.
• Collaborating with international teams and being part of a globally renowned luxury house.
• Seeing your work translate into powerful brand visibility and business impact.
  
  
  

• A passion for luxury, storytelling, and brand building.
• Strong organizational and project management skills, with a keen eye for detail.
• Exceptional communication and interpersonal abilities.
• Creativity in developing stories and crafting compelling media narratives.
• Confidence in working across cultures and collaborating with both local and global teams.
  
  
  

• Postgraduate degree in Business Administration, Journalism, Communications, Marketing, or a related field.
• 2–3 years of PR experience, ideally within the luxury sector and specifically with Watches or Fine Jewelry.
• In-depth understanding of the Middle East media landscape and PR networks.
• Fluent in English; Arabic and/or French is a strong advantage.
• Proficiency in managing budgets and analyzing media reports.
• Based in Dubai Design District