Performance Marketing Specialist (225-723)

As a Performance Marketing Specialist, you will play a crucial role in driving the success of our digital marketing efforts. You will be responsible for the planning, execution, and optimization of our online marketing programs across multiple channels, ensuring that performance metrics are met or exceeded. Your analytical mindset and data-driven approach will help you identify trends, optimize campaigns, and improve conversion rates. You will work closely with the creative team to develop marketing strategies that align with our business goals and engage our target audiences effectively. This position requires a blend of creativity, analytical skills, and technical knowledge to support our growth objectives in a competitive digital landscape.

Responsibilities

• Develop and execute performance marketing strategies to achieve business objectives.
• Analyze and optimize digital campaigns for various marketing channels, including PPC and social media.
• Collaborate with the creative team to develop compelling marketing content and assets.
• Manage budget allocations and provide recommendations for cost-effective marketing strategies.
• Monitor and report on key performance metrics to senior management regularly.
• Conduct market research to identify new trends and opportunities for growth.
• Ensure all campaigns are aligned with brand guidelines and company objectives.
• Use marketing analytics tools to measure and enhance the effectiveness of campaigns.
• Optimize user-experience strategies to maximize engagement and conversion rates.
• Collaborate with cross-functional teams to integrate marketing strategies into broader business initiatives.
• Stay up-to-date with industry trends and best practices in performance marketing.
• Conduct A/B testing to assess the performance of marketing campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in performance marketing, with a focus on digital channels.
• Strong analytical skills and experience using marketing analytics tools like Google Analytics.
• Excellent understanding of PPC advertising and social media marketing strategies.
• Ability to work collaboratively and communicate effectively with cross-functional teams.
• Experience in budget management and financial analysis for marketing projects.
• Proficiency in data visualization tools to present campaign performance metrics.