Media Planning (225-807)

As a Media Planner, you will be an essential part of the marketing and advertising team, responsible for developing and implementing media strategies that effectively reach and engage target audiences. Your role is to ensure that campaign objectives are met within budget constraints, delivering optimized media plans that drive business goals. You will collaborate with creative, marketing, and analytical teams to craft comprehensive media solutions that leverage multiple channels, including digital, print, TV, radio, and out-of-home advertising. An analytical mindset, along with strong negotiation and communication skills, will be critical in this capacity to optimize performance and achieve the best value from media expenditures.

Responsibilities

• Conduct detailed research to identify target audiences and understand consumer behavior.
• Collaborate with marketing teams to develop media strategies aligned with brand objectives.
• Analyze market data to determine the most effective media platforms for campaign delivery.
• Negotiate with media outlets to secure the best advertising rates and placements.
• Develop and oversee media budgets, ensuring cost-effective strategies are implemented.
• Create detailed media plans outlining channel strategies and placement schedules.
• Liaise with creative teams to ensure messages align with media strategies and platforms.
• Monitor campaign performance, adjusting plans to enhance effectiveness and ROI.
• Prepare and present regular reports on media planning performance and insights.
• Stay updated on new media trends, tools, and platforms to maintain competitive advantage.
• Work closely with digital teams to integrate traditional and digital media efforts seamlessly.
• Ensure compliance with industry regulations and standards in all media planning activities.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Proven experience in media planning, buying, or related functions is essential.
• Strong analytical skills with the ability to interpret media analytics and metrics.
• Excellent negotiation skills and ability to secure advantageous media placements.
• Familiarity with media planning and analytics tools such as Google Analytics and Nielsen.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Exceptional communication and presentation skills are crucial for stakeholder engagement.