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Job Description

As a Media Planner, you will play a pivotal role in the strategic development and execution of media plans that effectively reach diverse target audiences across various platforms. Your expertise in understanding consumer behavior, market trends, and media opportunities will be crucial in optimizing advertising efforts and maximizing brand exposure. You will collaborate with cross-functional teams, including creative, digital, and analytics, to develop comprehensive media strategies that align with client objectives and budget constraints. Utilizing your knowledge of media channels, you will be tasked with selecting the most effective mediums, negotiating with media vendors, and analyzing campaign performance to ensure optimal results. This role requires a keen eye for detail, strong analytical skills, and the ability to thrive in a fast-paced environment while managing multiple projects concurrently.


Responsibilities

  • Develop comprehensive media plans that align with client goals and budget constraints.
  • Collaborate with creative and marketing teams to align on media strategy.
  • Conduct market research to identify trends and opportunities within the media landscape.
  • Analyze target audience demographics to determine the most effective media channels.
  • Negotiate media buys and contracts to secure the best rates and placements for clients.
  • Monitor and assess media campaign performance through data analysis and reporting tools.
  • Optimize media plans based on performance metrics and client feedback.
  • Maintain relationships with media vendors to ensure competitive pricing and flexibility.
  • Stay abreast of emerging media trends and technologies to enhance media strategies.
  • Prepare and present media proposals and strategies to clients and stakeholders.
  • Coordinate with digital teams to integrate online and offline media strategies effectively.
  • Manage multiple campaigns simultaneously while meeting deadlines and budgets.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
  • Proven experience in media planning and buying, preferably within an agency setting.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication skills for client presentations and vendor negotiations.
  • Proficiency in media analytics software and digital marketing platforms.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Deep understanding of consumer behavior and media consumption patterns.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: United Arab Emirates City: Dubai
Company Website: https://www.talentmate.com Job Function: Marketing
Company Industry/
Sector:
Recruitment & Staffing

What We Offer


About the Company

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