Marketing Specialist

Ziina is looking for a Marketing Specialist to join our team.

This role is a rare opportunity to build a community-first brand in fintech and turn customers into active collaborators, creators, and advocates. We’re at an inflection point in our growth, and we’re looking for someone who can turn engagement into impact—shaping a community that drives product adoption, brand love, and cultural relevance.

You’ll be part content strategist, part community architect, and part operator—owning how we show up across online spaces, events, and stories.

As a Marketing Specialist at Ziina you will:

• Own and manage our online community across platforms (Instagram, LinkedIn, TikTok and WhatsApp and future channels), driving active and proactive engagement
• Build systems and rituals that help users connect with each other and feel a deep sense of belonging—transforming passive users into active participants
• Lead content ideation and execution that features our users at the center—whether it’s through Reels, community interviews, or social-first storytelling
• Launch community-driven activations that support product launches, educational content, and brand campaigns
• Collaborate cross-functionally with Product, Marketing, and Customer Experience to integrate community insights into product feedback loops and user research
• Source and spotlight our most passionate community members—building an advocate/ambassador pipeline to fuel referrals, content, and UGC
• Support the marketing team with creative ideas, boots-on-the-ground coordination, and content production
• Define and own community KPIs—tracking engagement, sentiment, retention, and the overall health of our member base
• Run light production workflows (e.g. scripting, filming, editing short-form content or managing freelance creators to support execution)
• Bring the brand to life through thoughtfully designed community moments—both online and IRL (e.g. intimate meetups, workshops, activations)

To succeed in this role you like have:

• Demonstrate high integrity and a strong team-first mentality
• Thrive in creating order and structure from ambiguity
• Enjoy breaking down complex problems and finding thoughtful solutions
• Balance a big-picture mindset with attention to detail
• Take initiative and move quickly with a bias toward action
• Show tenacity and a strong work ethic
• Challenge assumptions and approach problems with first-principles thinking
• Embrace a growth mindset and seek continuous improvement
• Are eager to take ownership in a fast-paced environment
• Are based in, or open to relocating to, the UAE

What would amaze us:

• You’ve built a community program that directly influenced product feedback, referrals, or business growth
• You’re fluent in Arabic and English
• You have experience managing and growing communities on platforms like Instagram and WhatsApp
• You’re a confident on-camera and can co-create content
• You’ve organized in-person gatherings that feel thoughtful, on-brand, and creatively executed
• You’re comfortable running light production (e.g. scripting, shooting, editing) or managing freelancers