Marketing Specialist Digital Tools- B2B

Job Description

The Digital Marketing Specialist is responsible for leading and managing the digital marketing initiatives within CCNA B2B. This role focuses on

leveraging key digital tools such as Salesforce, marketing automation platforms (Marketo, Eloqua), and partner-related platforms to develop,

execute, and analyze targeted digital campaigns. The objective is to drive effective lead generation, enhance partner engagement, and ensure

alignment with Canon’s overall digital strategy. The role requires close collaboration with internal teams and partners to optimize digital processes,

improve campaign performance, and support the company’s growth objectives in a dynamic B2B environment.

Responsibilities

Digital Tool Management:

• Administer and optimize usage of Salesforce CRM, ensuring marketing data integrity and campaign alignment.
• Manage all leads and opportunities reported by Sales team in country within Salesforce.
• Manage and execute campaigns using Marketo, Eloqua, or similar marketing automation tools.
• Track and report on lead generation, nurturing workflows, and campaign effectiveness.
• Campaign Execution & Strategy:
• Plan, launch, and monitor multi-channel digital marketing campaigns (email, landing pages, social media, etc.).
• Analyze campaign performance metrics and provide actionable insights to improve future efforts.
• Ensure alignment between Canon’s digital strategy and partner co-marketing campaigns.
• Partner Collaboration & Tools:
• Support digital aspects of Canon’s partner marketing activities.
• Manage and contribute to content and functionality of the Partner Portal and Partner Locator.
• Act as a marketing lead for the rollout and management of CHAMP (Canon’s Partner Platform).
• Cross-functional Alignment:
• Collaborate with sales, business development, and IT teams to streamline tool usage and lead flow.
• Ensure digital marketing activities align with overall Canon brand and strategic goals.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, preferably in a B2B tech or imaging industry.
• Hands-on experience with Salesforce, Marketo and/or Eloqua is required.
• Strong project management and analytical skills.
• Experience with partner marketing, digital tools, and campaign reporting dashboards is a plus.
• Familiarity with CMS and web content tools is beneficial.
• Speaks English and French is required, Arabic is a plus
• Digital & Technical Skills
• Campaign Management & Execution
• Partner & Stakeholder Collaboration
• Analytical & Reporting Skills
• Language & Cultural Fluency
• Strategic Thinking & Alignment
  
  

About Us

Canon is a global leader in imaging and innovation – enriching lives and businesses with cutting-edge technologies and smart digital solutions. For over 85 years, we’ve been inspiring people to capture, share, and reimagine their world. At Canon, bold ideas, collaboration, and a passion for positive impact drive everything we do.

Canon Central and North Africa (CCNA), established in 2016, is a regional division of Canon Middle East FZ LLC, a subsidiary of Canon Europe. With operations spanning 44 countries across Africa, CCNA was created to bring Canon closer to its customers and partners, ensuring that the region benefits from Canon’s world-class products, tailored solutions, and industry expertise. Building on a strong foundation established through trusted partners and distributors, CCNA reflects Canon’s commitment to supporting Africa’s rapidly evolving markets and communities.

Why join us?

• Be part of a diverse and inclusive environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Experience the energy of working in Africa’s vibrant and fast-growing markets, while being supported by a global brand with 85+ years of innovation.
• Benefit from Canon’s commitment to sustainability, continuous learning, and professional development.
• Work in an environment shaped by Canon’s philosophy of Kyosei – living and working together for the common good.
• Thrive in Africa’s fast-growing and dynamic markets, supported by the strength of a global brand with a legacy of innovation.
• Accelerate your growth through continuous learning opportunities, from digital resources to tailored development programs.
• Enjoy competitive rewards, flexible working arrangements, and access to hybrid models designed to support work–life balance.
• Be part of a company that places sustainability, inclusion, and personal growth at the heart of its culture.
  
  

At Canon, we are pioneers, constantly redefining the power of imaging to create a better future. If you’re visionary, innovative, and ready to make a difference in Africa and beyond – we’d love to hear from you. Even if you don’t meet all the qualifications, we encourage you to apply.

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