Marketing Specialist (225-616)

The Marketing Specialist role is an exciting opportunity for a creative and strategic thinker passionate about driving brand awareness and engagement. This position is pivotal in developing and implementing marketing strategies that enhance market reach and brand loyalty. As a Marketing Specialist, you will work closely with various departments to ensure cohesive brand messaging across all marketing channels. Your expertise will help identify market trends, consumer preferences, and competitive actions, driving data-informed decisions to optimize marketing initiatives. Your efforts will support the growth objectives of the organization, contributing to increased customer acquisition and retention. The role requires an individual who is proactive, detail-oriented, and capable of executing multi-channel marketing campaigns with a focus on delivering measurable results.

Responsibilities

• Develop and execute comprehensive marketing strategies to increase brand awareness.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Conduct market research to identify new trends and consumer preferences.
• Analyze competitor activities and adjust marketing strategies accordingly.
• Create engaging content for various marketing channels, including social media and email.
• Coordinate and manage promotional events to enhance customer engagement.
• Oversee the production of marketing materials, ensuring consistent brand messaging.
• Monitor, analyze, and report on campaign performance metrics and KPIs.
• Collaborate with external agencies and vendors for specialized marketing services.
• Manage budget allocation for marketing activities to optimize resource use.
• Identify opportunities for partnerships and sponsorships to expand brand reach.
• Maintain up-to-date knowledge of industry developments to inform marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• A minimum of 2-4 years of experience in a marketing role is essential.
• Strong understanding of digital marketing channels and best practices is required.
• Proficiency in marketing analytics tools and platforms is necessary.
• Excellent verbal and written communication skills are essential.
• Strong project management skills with an ability to handle multiple tasks.
• Creative thinker with a passion for developing innovative marketing solutions.