Marketing Project And CX Manager

Role Overview

The Marketing Project Manager – MEA is a strategic role within the regional marketing team, responsible for leading high-impact marketing initiatives and customer experience programs across the Middle East and Africa. The role requires strong project management capabilities, deep experience in CX, and the ability to work across diverse stakeholder groups. A data-driven mindset, along with knowledge of digital platforms, mobile apps, and UX principles, supports innovation and customer-centricity.

This individual will also be responsible for developing marketing strategies and plans, representing and leading marketing requirements in cross-functional and strategic projects, and defining KPIs and reporting frameworks to measure success.

This is a mid-management role requiring a high level of autonomy, initiative, and ownership, with the ability to drive projects and strategies independently while collaborating across teams.

Main Accountabilities

Customer Experience (35%)

• Lead and support priority CX initiatives aligned with Cigna’s global strategy.
• Design and implement programs to gather and analyze customer data to improve marketing effectiveness and customer satisfaction.
• Provide insights and recommendations to the Customer Experience Committee for strategic decision-making.
• Drive cross-functional CX programs across MEA, ensuring alignment with business and marketing goals.
• Benchmark and adapt best practices from other industries to accelerate CX improvements.
• Prepare and lead CX Committee meetings, working groups, and proposals.
• Collaborate with IM Customer Experience, IT, Project Management, and Digital teams to ensure integration and alignment.
  
  

• Lead and manage strategic marketing projects including new market and segment initiatives.
• Develop and execute marketing strategies and plans that support business objectives and customer needs.
• Represent and lead marketing requirements in cross-functional and strategic projects, ensuring alignment with business goals.
• Collaborate with Heads of Partner Engagement, Brand & Communications, and Social Media to deliver quarterly priorities.
• Support cross-functional marketing initiatives
• Develop the wellness marketing plan and overseeing its implementation across relevant channels and stakeholder groups.
• Apply structured project management methodologies to ensure timely and high-quality delivery.
• Contribute to digital marketing strategies and support initiatives involving mobile apps and UX enhancements.
• Define KPIs and prepare reports to track performance and guide decision-making.
  
  

• Customer Experience Expertise: Proven experience in designing and executing CX programs with measurable impact.
• Marketing Strategy & Planning: Ability to develop and implement strategic marketing plans that drive business growth.
• Project Management: Strong ability to lead and manage complex projects using structured methodologies and tools.
• Cross-Functional Leadership: Ability to represent marketing requirements and influence outcomes in strategic, cross-functional initiatives.
• Stakeholder Management: Ability to build and maintain strong relationships with senior stakeholders across diverse cultures and geographies.
• Data-Driven Mindset: Skilled in collecting, analyzing, and interpreting marketing and customer data to inform strategy.
• Digital & UX Knowledge: Familiarity with digital platforms, mobile apps, and UX principles to support marketing innovation.
• Influencing & Communication: Excellent interpersonal, presentation, and written communication skills.
• Commercial Awareness: Understanding of Cigna’s product portfolio and market dynamics.
• Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.
• Performance Focused: Committed to delivering high-quality outcomes within deadlines.
• Reporting & KPI Definition: Ability to define performance metrics and prepare reports to support strategic decisions.
  
  

• Bachelor’s degree in Marketing, Business, or related field.
• Over 10 years of relevant experience in marketing and project management within a complex international organization.
• Experience in health insurance or related industries is a plus.