Marketing Manager (225-617)

As a Marketing Manager, you will play a critical role in shaping the image and success of our brand. This role involves developing strategies that bolster our brand presence, drive engagement, and increase revenue. You will oversee the marketing team, responsible for executing campaigns that span various channels, including digital, print, and social media. Your expertise in market research will guide us in understanding customer needs and preferences, enabling more targeted and effective marketing activities. In addition to strategic thinking, exceptional project management skills will be essential to ensure campaigns are delivered on time and within budget. You will work closely with sales, product development, and other departments to align marketing strategies with business goals.

Responsibilities

• Develop and implement marketing strategies that align with business objectives.
• Lead market research efforts to understand market trends and customer needs.
• Oversee the creation and execution of marketing campaigns across all channels.
• Analyze the effectiveness of marketing campaigns and adjust strategies as necessary.
• Manage the marketing team, providing guidance and support where needed.
• Collaborate with sales teams to develop strategies that increase customer engagement.
• Coordinate with product development to ensure marketing strategies complement product launches.
• Manage the marketing budget and ensure all campaigns are cost-effective.
• Utilize analytics to assess the outcomes of marketing initiatives for improvement.
• Develop and maintain relationships with external partners and vendors.
• Ensure that all marketing materials comply with industry standards and regulations.
• Regularly report on marketing performance to senior management and stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in marketing or related roles.
• Proven experience in managing and leading a successful marketing team.
• Strong understanding of current online marketing concepts and strategy.
• Proficiency in marketing software and tools such as Google Analytics.
• Exceptional communication and interpersonal skills, with a creative flair.
• Ability to multitask and prioritize under tight deadlines with ease.