Marketing Agency Manager (225-701)

The Marketing Agency Manager plays a vital role in overseeing the operations of a marketing agency, ensuring the delivery of high-quality services to clients, and managing a dynamic team of marketing professionals. This position requires a strong leader with a keen understanding of marketing strategies, client management, and team coordination. The Marketing Agency Manager will work closely with clients to understand their marketing needs and objectives, develop compelling marketing campaigns, and oversee their successful execution. She or he must possess excellent communication and organizational skills to manage multiple projects, coordinate between different departments, and ensure that all marketing efforts align with the client's brand and business goals. A successful Marketing Agency Manager is both strategic and hands-on, with a proven track record of leading marketing projects from inception to completion.

Responsibilities

• Lead and manage the marketing team to achieve agency objectives and client satisfaction.
• Develop and implement comprehensive marketing strategies tailored to client needs and goals.
• Oversee the creation and execution of marketing campaigns across various channels.
• Coordinate with creative, content, and digital teams to ensure effective campaign delivery.
• Maintain strong client relationships through proactive communication and consistent follow-ups.
• Analyze market trends and apply insights to enhance marketing strategies and output.
• Ensure marketing projects are completed within established timeframes and budgets.
• Conduct regular performance evaluations and provide feedback to team members for development.
• Work alongside sales teams to identify and pursue new business opportunities.
• Oversee the preparation and presentation of detailed marketing reports and project updates.
• Establish and monitor key performance indicators to assess campaign effectiveness and efficiency.
• Ensure compliance with industry regulations and company policies in all marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum of five years of experience in a marketing management role or agency leadership.
• Proven track record of successful marketing campaign development and execution.
• Strong leadership skills with the ability to inspire and manage a diverse team.
• Exceptional communication and interpersonal skills for client and team interactions.
• Analytical mindset with proficiency in using marketing and data analysis tools.
• Adaptable to fast-paced environments with strong organizational and multitasking abilities.
• Demonstrated experience in partnership with sales efforts and client engagement strategies.
• Knowledge of the latest marketing trends and techniques, including digital marketing.