Lead Generation Specialist (225-904)

A Lead Generation Specialist plays a critical role in the marketing and sales teams, focusing on identifying potential clients and initiating a relationship with them. As an expert in research and communication, the Lead Generation Specialist utilizes various methods and tools to gather contact information of potential leads and proactively reach out to engage interest in the company's products or services. This position requires an individual who is proactive, detail-oriented, and possesses excellent communication skills. Their main objective is to develop strategies to attract new customers and strengthen the sales pipeline, thereby increasing the company’s revenue. A successful candidate will work closely with both marketing and sales teams to refine the process of converting leads into customers and ensuring a smooth transition through the sales funnel.

Responsibilities

• Develop and implement effective lead generation strategies to capture new business.
• Conduct market research to identify new potential customers and industries.
• Utilize CRM software to track and manage all leads efficiently and systematically.
• Collaborate with marketing and sales teams to align lead generation efforts with sales goals.
• Analyze and report on lead generation activities and campaign performance metrics.
• Engage with potential leads through various channels, including email, phone, and social media.
• Qualify leads based on defined criteria before transferring them to the sales team.
• Maintain a deep understanding of the company’s offerings to effectively communicate benefits to leads.
• Continuously optimize lead generation processes to improve efficiency and effectiveness.
• Develop and maintain relationships with prospects to nurture them through the sales funnel.
• Stay updated on industry trends to identify new lead generation opportunities.
• Participate in relevant industry events or conferences to connect with potential leads.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in lead generation or a similar role, preferably in a B2B setting.
• Strong knowledge of CRM software and lead generation tools and platforms.
• Excellent communication and interpersonal skills to engage effectively with potential leads.
• Strong analytical skills to evaluate lead generation metrics and optimize strategies.
• Ability to work collaboratively within a team environment and across departments.
• Self-motivated, proactive, and able to work independently with minimal supervision.