Influencer Marketing Manager

Who are we?

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.

Check out more about CFI here.

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Description:

We are seeking a results-driven Influencer Marketing Manager to develop and execute data-driven influencer strategies that enhance CFI’s brand visibility, engagement, and credibility. This role will involve identifying key influencers, negotiating partnerships, managing content collaborations, and analyzing campaign performance. The ideal candidate will have a deep understanding of the influencer landscape, social media trends, and content marketing strategies, with a passion for driving brand awareness through strategic partnerships.

Responsibilities:

1. Influencer Marketing & Strategy

• Develop and execute a data-driven influencer marketing strategy that aligns with business objectives.
• Identify, recruit, and build relationships with influencers, brand ambassadors, and content creators.
• Negotiate contracts, pricing, deliverables, and campaign expectations.
• Manage influencer partnerships from ideation to execution, ensuring high-quality content and measurable results.

2. Content & Social Media Engagement

• Oversee influencer-generated content and ensure it aligns with brand messaging and image.
• Work closely with the content and social media teams to integrate influencer collaborations into digital campaigns.
• Manage influencer activations such as takeovers, live streams, and interactive content.

3. Strategic Partnerships & Collaborations

• Identify and establish partnerships beyond influencers, including brands, media outlets, and industry leaders.
• Work with PR and sponsorship teams to align influencer efforts with broader marketing campaigns.
• Develop creative partnership opportunities that enhance brand awareness and engagement.

4. Performance Analysis & Reporting

• Track and analyze influencer campaign metrics, including engagement, reach, conversions, and ROI.
• Provide data-driven insights to optimize future campaigns.
• Monitor market trends, competitor strategies, and emerging social media platforms.
• 5. Budgeting & Compliance
• Manage influencer marketing budgets efficiently, ensuring cost-effective partnerships.
• Ensure all influencer collaborations comply with industry regulations, brand guidelines, and legal requirements.
• Work with legal and compliance teams to mitigate risks related to influencer promotions.

6. Event & Campaign Activations

• Plan and execute influencer-driven events, product launches, and live activations.
• Coordinate influencer participation in events, brand panels, and promotional campaigns.
• Manage influencer involvement in key marketing initiatives, PR events, and sponsorship activations.

Requirements:

• 3+ years of experience in influencer marketing, brand partnerships, or social media marketing.
• Strong knowledge of the influencer landscape, digital trends, and content marketing strategies.
• Experience in negotiating contracts and managing influencer relationships.
• Proficiency in social media analytics, campaign tracking, and reporting tools.
• Excellent communication, negotiation, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of financial services, fintech, or trading industry is a plus

Why join CFI?

· We’re a fast-growing, multinational company

· Competitive salaries and benefits

· Work and learn with industry professions

· Supportive and collaborative environment

· Unlimited opportunities for growth and development