Head of Marketing

Key Responsibilities

Marketing Strategy & Brand Management:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Create compelling storytelling, copywriting, and content alignment to strengthen brand identity.
• Maintain and enhance the company’s brand identity across all marketing channels.
  
  

• Oversee multi-channel marketing campaigns across digital, social media, email, website, paid ads, print, events, and public relations.
• Develop and manage project marketing materials in both print and digital formats to align with target audiences and business goals.
• Conceive and produce innovative solutions for business development materials and informational graphics to support complex ideas and concepts.
  
  

• Set the vision for branding, campaigns, and marketing materials for the company and its projects.
• Design and produce marketing content that enhances property brand awareness and sales activity.
• Develop indoor/outdoor graphics and ensure consistency across all media platforms.
• Ensure high-quality workflow management and quality control for all creative outputs.
  
  

• Lead public relations efforts, including media outreach, promotions, and press releases.
• Plan, execute, and monitor social media campaigns to ensure high engagement and performance.
• Collaborate with sales teams to drive lead generation and increase outreach.
  
  

• Coordinate with third-party vendors to ensure marketing deliverables are completed on time and within budget.
• Source and negotiate with vendors for marketing services, including advertising, printing, and design.
• Develop and manage marketing budgets effectively.
  
  

• Analyse the performance of marketing campaigns and provide insights and recommendations for continuous improvement.
  
  

• Fluent in Russian (preferred) and English (written and verbal communication skills are essential).
• Bachelor’s degree in marketing, Communications, Business, Graphic Design, Fine Arts, or a related field.
• Minimum 3-5 years of experience in the UAE real estate market or agency environment.
• Strong understanding of digital marketing, social media, and offline marketing strategies.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, Motion Graphics, etc.) and other relevant design software.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Excellent interpersonal skills, creativity, and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Positive attitude with a strategic, innovative, and problem-solving mindset
  
  

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