Head of Growth

We are looking for a talented Head of Growth to lead our user acquisition and revenue growth efforts across crypto products. You will work on scaling users globally, optimizing funnels, and launching new initiatives.

Responsibilities

• Develop and implement a user and revenue growth strategy for products: mining pool, wallet, investment solutions, affiliate program
• Grow the user base of miners and crypto investors in B2C and B2B2C segments through performance marketing, community, influencers, PR, and product mechanics
• Scale presence in international Web3/crypto communities (Latin America, Asia, Eastern Europe, etc.)
• Build an experimentation system: A/B testing of creatives, landing pages, onboarding, referral and retention mechanics
• Analyze funnel data (registration hardware connection/investments retention), identify bottlenecks and growth opportunities
• Collaborate with the product team to grow key metrics: Retention, TVL, ARPU, Hashrate
• Participate in the development and launch of new products within the ecosystem (e.g., staking, new investment tools)
• Build and manage an effective growth marketing team: hiring, development, coordination
  
  
  

• 5+ years of experience in digital/growth marketing, including 2+ years in a leadership role
• Experience in fintech, crypto, or Web3 companies (B2C or B2B2C)
• Strong understanding of LTV, CAC, ROAS, Retention, Funnel Conversion and ability to manage them
• Experience building and scaling marketing in international projects
• Proficiency with tools: Google Analytics, Amplitude / Mixpanel, ad platforms (Meta, Google, TikTok, X, etc.), BI systems
• Fluent English (written and spoken)