Exhibition Marketing Manager

JOB PURPOSE:

The Marketing Manager will lead the development and end-to-end delivery of marketing campaigns for Asia’s definitive energy transition platform.

This role requires strong international B2B exhibition marketing experience, preferably within complex, multi-stakeholder events in energy, industrials, or infrastructure sectors. The successful candidate will be responsible for driving lead generation, delegate acquisition, media engagement, and brand visibility for the event across global and local markets, while ensuring campaign relevance and localisation for Japan.

This role reports into the Marketing Director and acts as the global campaign lead for Japan Energy Summit, managing execution across digital, content, media, design, and operations stakeholders.

Candidates must demonstrate hands-on experience across the full marketing mix, comfort with campaign data and reporting, strong messaging instincts, and the ability to work across cultures and time zones.

You will work side-by-side or in a senior capacity with a dedicated Japanese Marketing Manager, and must be comfortable navigating a bilingual, cross-cultural campaign environment.

This role is ideal for a commercially minded, results-driven events marketer who is ready to take ownership of a globally strategic campaign and represent marketing within cross-functional senior teams.

KEY ACCOUNTABILITIES:

Strategic Marketing Planning

• Own and execute a comprehensive marketing strategy across exhibitor, delegate, visitor, and media audiences.

• Translate commercial objectives into integrated campaign plans with clear KPIs.

• Develop a lead generation roadmap across sales verticals, coordinating with exhibition, delegate, and sponsorship teams.

• Build detailed campaign timelines and critical paths aligned to business targets.

• Forecast, manage, and report on marketing budget across all campaign activities.

• Present plans, performance, and insights to the Marketing Director and senior leadership.

Channel Execution & Campaign Management

• Drive full-funnel marketing activities including website UX, email automation, content strategy, paid media, and digital retargeting.

• Manage social media (organic + paid) including LinkedIn, WeChat, and platform-specific execution strategies.

• Maintain accurate and optimised campaign assets and digital channels at all times.

• Oversee development of creative assets including brochures, videos, and digital tools in coordination with the Design and Content team.

Data Management & Audience Intelligence

• Use Salesforce CRM and marketing automation to build segmented, high-performing campaigns.

• Develop and implement a data acquisition plan to continuously grow and refine target databases.

• Analyse data to extract insights, improve campaign performance, and identify areas for growth.

Website & Digital Ownership

• Own and manage the event website (in partnership with 3rd party agency), including analytics, SEO, content updates, and user journey optimisation.

• Drive digital performance through clear CTAs, navigation design, and conversion metrics.

Media & Strategic Communications

• Develop and execute a year-round media and PR strategy to elevate the event’s presence in key global and Japanese trade outlets.

• Manage media partnerships and press registration process in partnership with the PR agency and Japanese marketing team.

• Coordinate press interviews, announcements, and onsite engagement to amplify brand presence.

Stakeholder & Technology Management

• Lead coordination with technology vendors (event app, registration, matchmaking, surveys).

• Ensure integrations between marketing tools, CRM, registration systems, and analytics dashboards are working and measurable.

• Create stakeholder engagement kits for sponsors, partners, and exhibitors to amplify the event reach and drive advocacy.

KEY PERFORMANCE INDICATORS

• Lead generation volume and quality (MQL/SQLs) for all commercial functions

• Delegate and visitor registration growth year-on-year

• Marketing-sourced revenue pipeline contribution

• Website traffic, conversion rates, and digital engagement metrics

• Campaign delivery timelines met with accuracy

• Media coverage, social impressions, and partner amplification outcomes

• Stakeholder satisfaction with marketing support and campaign tools

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications

• Degree in Marketing, Communications, or related field (or equivalent experience)

Required Experience

• 3+ years in B2B event marketing with at least 2 years owning multi-channel campaigns for international exhibitions or conferences

• Proven experience in budget ownership, data-driven campaign design, and media engagement

• Experience working across regions or cultures (Asia experience is a strong advantage)

Job-Specific Skills

• Campaign planning, critical path, and ROI measurement

• Strong messaging, copywriting, and content briefing skills

• CRM (Salesforce), ESP (Emarsys or equivalent), and marketing automation

• CMS and website UX coordination (WordPress, Umbraco, TYPO3 or similar)

• Paid and organic media (LinkedIn, WeChat, Google Ads, programmatic)

• PR and media partnerships

• App and registration platform oversight

• Google Analytics, UTM tracking, and conversion optimisation

• Basic HTML, creative briefing, brand compliance

Behavioural Competencies

• Detail-oriented with exceptional organisational skills

• Operates independently with accountability and ownership

• Able to manage multiple deadlines under pressure

• Effective communicator across cultures and seniority levels

• Proactive, innovative, and commercially aware

• Collaborative team player and relationship builder

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.