Digital Strategy Director

Job Description:

The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer, this role is responsible for building innovative, data-informed narratives and solutions that strengthen dentsu media’s strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution, ensuring strategies are future-ready, platform-agnostic, and grounded in measurable outcomes.

Key Responsibilities

• Lead digital media strategy in pitches and major account reviews, delivering compelling narratives, innovations, and best-in-class solutions.
• Define digital investment strategies, balancing allocations across programmatic, social, video, and emerging platforms.
• Establish and track relevant KPIs, ensuring strategies are measurable and data-driven.
• Identify and integrate the right data sources to enrich decision-making, ensuring seamless flow between platforms and analytics.
• Advise planners and trading teams on digital platform capabilities, optimization levers, and measurement opportunities.
• Partner closely with measurement leads to ensure alignment between strategy and performance reporting.
• Provide feedback to the Product & Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.
• Stay ahead of emerging platforms, technologies, and data solutions to ensure strategies remain competitive and forward-looking.
  
  
  

• 10+ years’ experience in digital strategy, planning, or media consulting, with proven leadership in pitches and client strategy.
• Deep expertise in programmatic, social, and digital video ecosystems.
• Strong understanding of big tech platforms (Google, Meta, Amazon, TikTok, Snap, etc.) and their measurement frameworks.
• Experience integrating multiple data sources into unified planning and measurement strategies.
• Excellent storytelling and presentation skills, with the ability to translate complex digital solutions into compelling narratives.
• Collaborative leadership style, able to bridge strategy, trading, product, and data functions.